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We are dedicated to saving lives and preventing Traumatic Brain Injuries by encouraging
cyclists and eventually other sports participants to wear helmets. We do this by making it far
more convenient to carry a helmet and therefore to have one with you when it’s needed. We
plan to make helmets for kids, for snow sports, for equestrian and for all other sports where
helmets increase safety. There is a huge amount of technology in Morpher which allows it to
open and close flat, yet have the same safety efficacy as a standard “rigid” helmet.